Evaluating HoneyStinger.com
Qualitative Research
User Experience
Project Overview
Honey Stinger stood at the precipice of a significant marketing push, but their outdated website presented a dual challenge. It needed to echo the brand’s core values and message while simultaneously driving sales through its e-commerce component. Amidst the pressure of incoming traffic, they sought clarity: How can they redesign and transform their site into an experience that not only resonates but effectively converts?Client
Honey StingerTags
heuristic evaluation
design review
design iteration
ux design
content strategy
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