Evaluating Perceptions for a Regional Bank’s Brand Strategy
Marketing Strategy
Qualitative Research
Quantitative Research
Meyocks Research + Insights
0.0
0 Client ReviewsN/A
50 - 100
West Des Moines, United States
Project Overview
A regional bank partnered with Meyocks to evaluate two logo designs and better understand how personal and business banking consumers choose financial institutions. Insights helped shape brand strategy and strengthen customer acquisition and retention.Client
Regional BankTags
Custom Research
Consumer Research
Marketing + Creative Research
Customer Journey Mapping
Creative Testing
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