Expanding the Magento Capabilities to Carry a Load of 10X Users for the Perfume & Cosmetics Store
Web Design
Digital Marketing
SEO
Project Overview
About our client. Brocard is a large Ukrainian perfume & cosmetics retail chain and also has a multilingual website on Magento Open Source 2.2.6. The brand has been operating 100 stores in 26 cities for more than 25 years on the market. Challenges & tasks. The client came to us with a task to increase their market share, execute a bunch of SEO tasks and new features that could help drive more traffic and sales. They also approached us to enhance the integration with the customized ERP system (Microsoft Dynamics NAV) that needs upgrades for better performance. What our client received: • existing system moved to the AWS hosting environment and server part configured in collaboration with their DevOps Engineers to carry a heavy load of simultaneous users; • integration with the customized ERP system (Microsoft Dynamics NAV) enhanced; • Frontend part optimized to improve the website performance and speed up its loading; • ‘Shop by Brand’ feature introduced to increase the loyalty of brand partners; • user-friendly search implemented that displays relevant results for the Cyrillic alphabet; • homepage module developed that provides the client with an option to change the homepage content without involving developers.Client
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