Experiential Marketing Street Product Sampling Activation
Public Relations
Experiential Marketing
Influencer Marketing
Project Overview
De Wafelbakkers’ pancake consumer engagement, product sampling campaign outside supermarkets and on-the-streets throughout Los Angeles and Atlanta. The product sampling activation consisted of a vintage Jeep Wagoneer colorfully wrapped with De Wafelbakkers graphics, a 3D oversize stack of pancakes rooftop installation, outfitted brand ambassadors, samples distributed to consumers in cities and at supermarkets. The on-the-street experiential food product sampling occurred around shopping districts, farmers markets, stadiums and festivals to maximize impact.Client
De Wafelbakkers PancakesTags
street team marketing
product sampling
mobile marketing tour
experiential marketing
