Fame by Paco Rabanne Gala
Event Marketing
Innovation
Experiential Marketing
Project Overview
On January 26th Highlife produced Paco Rabanne’s NYC launch party of the new feminine fragrance, FAME, at Lotte New York Palace. FAME is Paco Rabanne’s new breakthrough olfactive composition – the first feminine creamy incense in perfumery. A scent as multi-faceted and thrilling as the past, present, and future Paco Rabanne women. FAME is an ultra-desirable, daring piece of design. A quintessential expression of the brand’s avant-garde style, reprising some of Paco Rabanne’s most iconic moments. As precious as a piece of jewelry. As covetable as the 1969 bag. As playful as the ultra-modern chainmail dress that has been worn by so many iconic women before her. FAME is playful, sensual and empowered. Irresistibly Parisian.Client
Paco RabanneTags
events
production
design
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