Fantasy Football
Video Production
Media Planning & Strategy
Project Overview
ESPN came to us with a cheeky campaign concept to drive players to their Fantasy Football app. The essential premise was to juxtapose “Good Fantasy” and “Bad Fantasy.” ESPN Fantasy is one of ESPN’s biggest digital media priorities, so it was crucial to create a campaign that could deliver their message across platforms and have multiple iterations that could keep that message fresh over several weeks leading up to the start of football season.Client
ESPNTags
ESPN
Fantasy Football
Larping
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