Fast 6 Fan Fest with Ludacris
Social Media
Public Relations
Experiential Marketing
Project Overview
Fast & The Furious is one the most successful film franchises in history. For Fast 6, Universal Pictures and our agency partner wanted to launch its African-American theatrical campaign with a publicity stunt that would garner press and social media awareness to its May 2013 release date. 10 Squared was tasked with confirming celebrities to participate as team captains for the Fast 6 Fan Fest & Celebrity Race. Our agency confirmed the following celebrities: Big Boi, Chilli and T-Boz (TLC), Tamar and Trina Braxton (Braxton Family Values), Jermaine Dupri and radio personality Big Tigger. To maximize exposure, our agency provided media relations / red carpet management for the project (local, regional and national press). The publicity stunt garnered over 70 publicity breaks and upwards of 150 million social media impressions across Facebook, Instagram and Twitter.Client
Universal PicturesTags
Universal Pictures
Fast 6
Ludacris
Celebrities
Experiential
