Project Overview
We created a 360 campaign for Fender to launch their new signature product line partnership with U2’s The Edge.
The campaign included key art, concept and tagline development as well as a suite of digital films, including social, product sizzle spots, and a five-minute mini-documentary featuring The Edge, which we conceived, produced and shot. Client
FenderTags
Fender
Retail
Music
Rock
Pop
Launch
Branding
Product Launch