Project Overview
We’ve enjoyed working with Ferrari for decades, but managing their signature event Rides To Remember, where kids get to drive on the track, is easily our proudest accomplishment. After over a decade of fundraising for the fight against childhood cancer, public awareness and involvement in Rides To Remember was unfortunately in decline—so we were tasked with reenergizing the event from top to bottom to increase awareness, attendance, social interaction, and donations.Client
Ferrari of Atlanta