Fifty One East
Branding
Design Strategy
Naming
James Brand Strategy & Design
0.0
0 Client ReviewsN/A
10 - 49
Dubai, United Arab Emirates
Project Overview
Modern Home had operated in Doha for over three generations achieving an iconic status amongst Qataris. However, due to the changing needs of Qatar, increasing competition in the retail industry and expanding range of sophisticated products offered at the store, the time was opportune for Modern Home to reposition itself; a decision that was also fuelled by qualitative research findings. Keeping in mind the brand’s history and loyal customer base, repositioning and renaming it was a crucial strategic decision that was not to be taken lightly.Client
Darwish HoldingTags
retail
luxury
fashion
photoshoot
branding
design
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