Filet-O-Fish
Video Production
Marketing Strategy
Marketing Strategy
Project Overview
This campaign was developed for the McDonald's Filet-O-Fish (FOF) to drive awareness by making it top of mind for consumers and to drive positive sentiment for this familiar favorite during a consumer relevant time period. Also drive trial of the FOF for new users and incremental GCs. The target was.fast food lovers who are looking to satisfy a craving to proudly opt for a FOF instead of their go to lunch offer, reminding them of the familiar favorite that is just as delicious as ever through a sensorial brand filter. The channel strategy included TV, OLV, Radio, Social and Mobil, in both English and Spanish.Client
McDonald'sTags
QSR
National
advertising
campaign
TV
Online Video
OLV
video production
post-production
mobile
digital strategy
social media
LTO
