Firewall Security Infrastructure Messaging and UI
Design Strategy
Web Design
User Experience
Project Overview
Indeni is offering a whole new approach to firewall security infrastructure. It combines vetted knowledge from a global community of security experts with enterprise data and offers it as auto-remediation for security threats. But that’s a whole lotta info for anyone to process. Combine that with the fact that they needed to be able to speak to two unique audiences and you get a monster positioning challenge. By using more human-driven messages throughout the site, we create opportunities to demonstrate that Indeni gets the struggles their customer is going through rather than just telling them about features. It’s a strategy that goes beyond stating benefits to demonstrating value.Client
IndeniTags
SaaS
Fintech
Brand Strategy
Messaging
Website Design
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