First NFT for the NBA (Utah Jazz)
Innovation
Marketing Strategy
Experiential Marketing
Project Overview
Cash Labs joined forces with Krista Kim Studio and Urban Sky Studios to produce the first official NFT for an NBA team: the Utah Jazz. For this historic drop, Cash Labs aided in strategy, scripting a commercial and provided all copywriting for the drop’s website and promotional posts. The NFT acted as an access token for holders to enter a virtual locker room where they will be able to virtually meet players from the Utah Jazz team. The drop sold out in 90 minutes and is cited as a prime example of a successful metaverse-centric NFT use case.Client
NBATags
NFT
Web3
Metaverse
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