Fish Out of Water
Design Strategy
Video Production
Graphic Design
Project Overview
Throughout the year, different time periods present various opportunities to highlight specific McDonald's sandwiches. The Lenten holiday is a time period which lends itself to highlighting key non-meat sandwiches. A key sandwich during this time period is Filet-O-Fish Sandwich. This sandwich offers customers another option besides chicken or beef. This Lenten time period offers up the chance for McDonald's to highlight a not so traditional menu item in a big way.Client
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