Fixed.net
Marketing Strategy
Project Overview
Problem: Low quality score keywords, along with landing page experience below the average were affecting the ad ranks on Google, resulting in high conversion volatility and increased cost per acquisition for all markets. Solution: To improve the relevance, we introduced responsive search ads across all accounts, improved the landing page experience, and performed keyword match type optimizations to remove redundant & low-quality score terms. We also changed the bidding model from Manual CPCs to smart bidding strategies - Target CPA & Maximize conversions with a Target CPA cap. Further, we paired those strategies with shared budget optimizations and provided the system with the flexibility to automatically adjust the daily budgets where there’s an opportunity for conversion.Client
Fixed.Tags
#Googleads #marketingstrategy #CPC #PPC #SocialMedia
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