Follow Your Period
Design Strategy
Marketing Strategy
Qualitative Research
Project Overview
Planned Parenthood partnered with BBMG to develop a creative strategy and marketing campaign that would take on cultural taboos about menstruation, break through a crowded marketplace and drive hundreds of thousands of people with periods to download the Spot On app.Client
Planned Parenthood Federation of Americahello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2026 Agency Spotter LLC