Ford Motor Company National Sales Incentive
Web Design
Mobile Development
Digital Marketing
Project Overview
Complete customer care is essential in today’s uber-competitive marketplace. At Ford Motor Company, this focus on the customer extends well after the customer drives the vehicle off the lot. That’s why it’s important to the company that each customer is offered the peace of mind that comes with an extended warranty. The campaign that we developed consists of a series of on-line, two-month dealer incentives to support the sale of the extended service contracts. Dealership management is tracked by their performance against established metrics to earn program awards. The incentives are supported by web portal (“Journey to Success”) and promotional print material. The annual campaign earns an average 2.2:1 ROI.Client
Ford Motor CompanyTags
gaming
mobile
web
design strategy
digitial strategy
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