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Ford Social // Connect Ford

Social Media
Marketing Strategy
Web Design
Blue State Digital
0.0
0 Client Reviews
100,000+
100+
New York, United States
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Project Overview

At a time when American automakers were struggling on all fronts, Ford was looking for new ways to strengthen brand loyalty, talk about its latest innovations, and connect with the next generation of drivers. BSD partnered with the auto giant to develop a series of programs designed to engage a community of Ford fans, influencers, and followers — including Ford Social (for fans) and Connect Ford (for influencers/bloggers).

Client

Ford

Tags

Automotive
Brand Advocacy
Brand Loyalty
CRM
Social
Email
Influencer
Community
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