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France is in the Air

Marketing Strategy
Havas Creative
0.0
0 Client Reviews
N/A
100+
New York, United States
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Project Overview

Air France has always opted for a premium positioning, but in recent years it had lost its leadership in the marketplace. The French airline was perceived as aging and no longer matching the standard of what other premium airlines are offering. To reclaim its leadership, Air France had no choice but to set up a huge investment program to improve its products and services. And to truly compete with the other premium airlines, it had to find other ways to differentiate itself and create value.

Client

Air France

Tags

Air France
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