Project Overview
A £14m ARR UK SaaS firm went from 9% to 38% AI citation share across 180 UK buyer queries in 14 months, while the $400m+ ARR US category leader fell from 49% to 22%. Head-to-head win rate against them went from 19% to 47%.Client
Confidential (UK B2B SaaS, £14m ARR)Tags
GEO
AEO
SEO
AI SEO
generative engine optimization
generative engine optimisation
AI Search
ChatGPT Visibility
AI Overviews
Perplexity
Entity SEO
schema
technical SEO
AI Visibility Audit