Project Overview
For over 20 years, Under Armour has celebrated high performance in practice and principle. Recognizing the diversity in its future consumer, Under Armour partnered with Creative Theory on a year-long global content campaign highlighting stories of diversity and inclusion—not only within the company but to support Under Armour’s broader vision of a more equitable and just world for all. The content, released during Black History Month, Women’s History Month, Pride Month, and Hispanic Heritage Month, ushered in a new era of multicultural marketing for the brand. Client
Under Armour
