"Game Central"
Innovation
Environmental Design
Experiential Marketing
Project Overview
Building an immersive experience for the Norfolk Southern Club at Nationals Park. When Norfolk Southern became the official sponsor of the Club Level at Nationals Park, we knew we wanted to do more than just put their logo everywhere; we wanted to enhance the game-day experience for fans. So we built “Game Central,” a large, kinetic display that tracks scores and game statistics with model trains moving in real time. The two-story scoreboard uses G-Scale model locomotives and different colored freight cars to indicate balls, strikes, outs, base runners and runs. The board has generated excitement among fans and the press alike. “It shows that we have that historical connection to our past as the game does, but also that we’re out there looking at the future.” — Charles Wilson “Wick” Moorman, Executive Chairman of the Board of DirectorsClient
Norfolk Southern Club at Nationals ParkTags
Sports Marketing
