Game of Thrones Promotional Kit
Branding
Design Strategy
Packaging Design
Project Overview
Fuseideas concepted and developed a premium gift, to be delivered to HBO’s affiliates in a two-pronged teaser program. First, the affiliates received a stylized letter on parchment paper, sealed with an HBO wax seal that directed them to a microsite we built, which delivered more information and assets related to the show. For the second phase, the premium gift box arrived shortly before the first episode premiered.Client
HBOTags
HBO
Game of Thrones
packaging
direct mail
broadcast
clutter buster
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