Gatorade Hydration Booster
Branding
Packaging Design
Marketing Strategy
Project Overview
After years of development, Gatorade was poised to launch their latest innovation. This long-time partner approached Studio Mega to help develop the visual language and packaging system for Gatorade Hydration Booster, a new electrolyte drink mix specifically formulated with ingredients for all-day hydration. To convey the rich legacy of Gatorade’s nearly 60-year history while also appealing to modern consumers on-the-go, the system celebrates the science-backed formula without losing sight of taste and flavor cues.Client
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