ge reveal influencer campaign
Marketing Strategy
Content Marketing
Influencer Marketing
Project Overview
How do you help one of the oldest tech companies in the U.S. connect with new audiences and get them talking about… light bulbs?! (Seriously?) Let’s shift the conversation away from Brand-to-Consumer and toward Peer-to-Peer, developing a content marketing influencer strategy that aligns with GE reveal’s three key retail partners—Target, Home Depot, and Walmart. In addition to tapping a few famous bloggers to show GE reveal light bulbs in real home makeover projects through online videos, let’s offer some really great prizes as incentives.Client
GETags
GE
blogger outreach
influencer marketing
content marketing
social media
lightbulbs
led
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