GE’s “Experimental” Support of STEM Education
Innovation
Marketing Strategy
User Experience
Project Overview
Since the days of Edison, science has kept GE at the forefront of industry. But for many, the brand conjures images of industrial equipment and light bulbs – not the principles that went inside them. To inspire a future generation of PhDs and show that science is at its core, GE partnered with VaynerMedia to create Labracadabra – a ‘feed-first’ franchise dedicated to making science simple. VaynerMedia developed an Amazon Alexa skill with interactive instructions for five unique experiments. Einstein-worthy banter takes budding scientists from preparation all the way through chemical reaction.Client
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