Project Overview
Our client company, a global leader in workforce solutions, embarked on a comprehensive global transformation initiative to streamline its marketing efforts. Previously, marketing activities were carried out as siloed operations within individual countries, with over 480 marketing colleagues executing local and global marketing activities via customized processes, technology, and suppliers. This led to compromised brand consistency, duplicated tools, and ineffective resource utilization.Client
FORTUNE 500Tags
MSS
marketing transformation