Project Overview
Rocco & Roxie Supply Co is a fast growing, family-owned pet supply business. LEVEL set out to develop a national brand platform that creates a strong emotional relationship with pet owners.
To break through the cluttered pet category, the campaign spoke “directly” to dogs with the message, “You deserve to be treated right.” Ad executions were parodies of latenight lawyer ads which featured a “dog treat attorney” named Phil Maller. Maller encouraged under-appreciated pooches to sue their owners for the delicious, high-quality treats they deserve: Rocco & Roxie Small Batch Jerky Sticks.Client
Rocco & Roxie
