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Goodbye FOMO, Hello Bud Light Game Day Pass

Social Media
Mobile Development
Bernstein-Rein
0.0
0 Client Reviews
50,000+
100+
Kansas City, United States
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Project Overview

Teaming up with the Kansas City Chiefs and its partner Bud Light, BR developed this year’s Bud Light Game Day Pass campaign. The BLGDP campaign is built to engage younger audiences looking for a lower, subscription-model ticketing solution. Activated primarily across social and Spotify, the campaign plays on people’s fear of missing out (FOMO) and heightening the excitement around Chiefs game day.

Client

Kansas City Chiefs + Bud Light
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