Google Ads for a Law Firm
Paid Search & Paid Social Advertising
Marketing Strategy
SEO
Project Overview
Client Background: A law firm based in East Sussex engaged with our PPC expert to enhance their Google Ads campaigns and find new opportunities. To help the client, we quickly identified quick-win opportunities and tackled hindrances in settings, negative keywords, and ads. We also recommended a theme-based campaign structure to improve results while lowering cost per conversion. We implemented a new bidding architecture and keyword mining strategy, as well as running test campaigns and competitor research to better understand which keywords to invest in.Client
Martin LawTags
Google Ads
PPC
CRO
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