Project Overview
Primacy won Best Social Responsibility Campaign at the 2015 MITX Awards for the Google Glass Race and donation platform in collaboration with 3000 Miles to a Cure. 3000 Miles to a Cure is a non-profit organization that uses ultra-endurances races to raise awareness and donations for brain cancer research.
To raise money and increase interaction, Primacy created an Android App and web fundraising application where fans and riders could interact. Fans now had the ability to send tweets and video messages of encouragement to their favorite riders and could pick the exact location for the message to be sent with geofencing capabilities. Also by using the fundraising website, fans could show their support by submitting donations throughout the race.
3000 Miles to a Cure is actually in the midst of their bike race right now! Visit their website to see updates, videos and photos of the race, and if you feel strongly about the cause, you can make a donation on the site.Client
3000 Miles to a Cure
