Government Agency
Media Planning & Strategy
Project Overview
• Client Objective: - Use government marketing concepts to increase awareness of a specified program and drive qualified candidates to the associated website. • CMS Solution: - National :30 spots utilizing network radio - Targeted all listed segments utilizing a mix of broad and niche stations – female and news/talk. - CMS built a customized network of over 1,000 stations nationwide targeting parents of these segments, delivering concentrated exposure in the top 15 targeted high density states • 361° Results: - Total reach was estimated at 28.3 Million listeners - Bonus: CMS negotiated added value to increase reach to more than 34.4 Million listenersClient
Tags
National media
segment marketing
network radio
traditional media
government marketing
