Grabbing "Attention" for Cleaner Vitamins and Supplements
Media Planning & Strategy
Content Marketing
Influencer Marketing
Project Overview
Garden of Life is the No. 1-selling organic and non-GMO vitamin and supplement brand in the natural products channel — small, independent health-foods stores, vitamin and supplement retail chains, and Whole Foods. With a mission to empower extraordinary health by creating clean, traceable, whole-foods-based products, Garden of Life secured sales distribution in Target, Walmart, CVS, Walgreens and Costco. Entering a new market with virtually no brand awareness among new shoppers who care about balance (but aren’t “health nuts”), all while being outspent 10 to 1, we had to find a way to stand out. Our challenge: Encourage people to think about their vitamins and supplements the same way they think about their food.Client
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