Greater Palm Springs - NYC Ice Block Challenge
Social Media
Video Production
Experiential Marketing
Project Overview
To celebrate the launch of jetBlue’s new direct flights from NYC to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau dropped 2 ice blocks in Manhattan loaded with prizes ranging from golf clubs to flip flops with a grand prize of roundtrip airfare and accommodations to Palm Springs – giving New Yorkers an opportunity to find a way to break out of the chill!Client
Greater Palm Springs Convention & Visitors BureauTags
Greater Palm Springs
Manhattan
Flatiron
Washington Square
jetBlue
JFK
PSP
Ignited
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