Identity & Illustration
Branding
Design Strategy
Marketing Strategy
Project Overview
Our illustrated icons of Universal Orlando’s larger-than-life attractions were built to be sprinkled across collateral, either individually or together. They provide an infinitely customizable pattern on flyers, posters, stickers and swag. The dynamic logo uses a mix of landmarks to keep the look fresh – yet recognizable – in every situation.Client
Universal Orlando's GradventureTags
illustration
branding
design
creative
style guide
brochure
positioning
iconography
logo
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