Project Overview
Bloon designed and created a giant hot air balloon for sports nutrition brand Grenade.
The hot air balloon carried out several stunts involving parachutes, giant flags and surprise city flights to generate interest in the brand and create long term brand awareness.
With uplifts of 300% across socials during the campaign.Client
Mondelēz InternationalTags
hot air balloon
aerial advertising
out of home
experiential marketing
product marketing
social media campaign