Project Overview
Match Group had a new baby but didn’t know what to
do with it, or how to get it out there. They had a rough
MVP but needed a Marketing team to come in and help
conceptualize the messaging/value propositions, build
a growth strategy, and then manage the execution of all
the channels. They also needed to achieve a variety of
growth-based metrics within a 6-month timeframe in
order to make a national launch possible. In short, they
needed to make Crown the hottest new dating app in
Los Angeles. Out of over 100 agencies, they selected
GrowthExpertz and the rest is history.Client
Crown