Hanes “Follow That Sock”
Public Relations
Project Overview
The Hanes “Follow That Sock” campaign featured the adventures of the Sock Family, who visited Walt Disney World Resorts, only to find their curious cousin, Edwin, was missing before they got the chance to explore the Resorts together. As the story unfolded over 6 weeks, content was added to the website and participants were able to opt-in to receive MMS photo clues to help find Edwin. Once registered, entrants had the option to earn additional entries by guessing Edwin’s whereabouts from the MMS clues, purchasing Hanes products and entering the sweeps code online, and sharing with friends via email Facebook or Twitter. A personalized dashboard on the hub kept track of each user’s entry count. Every week, one lucky winner received a trip of their own for a family of 4 to Walt Disney World Resorts.Client
Hanesbrands Inc.Tags
sweepstakes
contests
promotions
