Haro MTB Branding
Branding
Marketing Strategy
Content Marketing
Project Overview
Haro Bikes is a world-renowned bike manufacturer located in Southern California that prides itself on being an unapologetic citizen of the sport. Founded in 1978 during the rise of the BMX movement, they quickly rose to fame as a pioneer of the industry, coining the phrase “dare to be different.” Today, Haro BMX athletes have won more X-Games medals than any other company and continue to be the top seller in the industry. Haro Bikes approached The Creative Bar to rebrand their Mountain Bike line in an effort to increase consumer awareness about their products. Through branding exercises, research, and strategic planning, The Creative Bar developed a Brand Position, Organizational Tagline, Persona & Writing Style, Logo and additional marketing collateral that gave Haro MTB a unique voice in the industry.Client
Haro MTBTags
haro
haro mtb
bikes
marketing strategy
branding
marketing
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