HBO
Direct Marketing
Social Media
Marketing Strategy
Project Overview
For the season 3 premiere of Game of Thrones, HBO returned to launch a campaign that would generate excitement and spread quickly across social media. Knowing personalization works to connect with fans, we worked with HBO to conceptualize and build a web-based app that would support fun, quick, and highly shareable personalized content. Join the Realm enables fans to design their own coat of arms “House Sigil” and personalize it with a palette of colors, designs, words, and icons. It can be downloaded, posted across social media, and converted into a Facebook profile pic or cover photo, Twitter pic, or Instagram photo.Client
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