Project Overview
Behavior created a comprehensive digital guide that explores key locations and characters that appear throughout HBO’s Game of Thrones series, to serve both novice and die-hard fans of the epic fantasy novels of George R. R. Martin on which the series is based. The site feature was aimed to orient those unfamiliar with the characters, families/houses and territories described in this complex series. At the same time, the feature serves to satisfy the insatiable appetites of the creators long-time fans by providing in-depth, exclusive information related to the books and HBO series. The user experience had to bridge the gap between new viewers and existing fans of the popular book series, while simultaneously introducing all viewers to HBO’s unique take on the story.
Client
