Healthcare Compliance & Management Provider
Paid Search & Paid Social Advertising
2Stallions Digital Marketing Agency
0.0
0 Client ReviewsN/A
10 - 49
Singapore, Singapore
Project Overview
Description This client is an award-winning provider of compliance management software for the healthcare industry in the USA. Their goal is to make healthcare compliance easy by simplifying core areas: learning, training, credentialing, accreditation and compliance tools. Founded in 2013 to deliver affordable learning, compliance tools, credentialing, and accreditation support to the healthcare market all in one platform, the client launched its first version in 2015. Today, they have over 2,500 customers representing over 15,000 healthcare locations and support over 300,000 healthcare professionals. Challenge In 2020, the COVID-19 pandemic pushed this client to adapt to the digital space, successfully shifting their lead generation strategy online with 2Stallions's help. Digital performance marketing has provided measurable insights allowing for data-driven decision making and a deeper understanding of the lifetime value of customers. As a result, the client has decided to continue with their digital lead generation strategy. In the beginning, the challenge for 2Stallions was to define a quality lead online within the niche audience of medical professionals, track the origins of each opportunity, and create corresponding converting landing pages. That challenge continues, as 2Stallions continues to optimize, analyze, and adapt the lead generation strategy to the changing environment of 2022. Solution Paid Advertising Improved SEM and LinkedIn strategies to drive more traffic, brand awareness, and potential leads for sales opportunities Tracking & Automation Improve insights for optimization and score leads for an easier sales process Optimize Landing Page Quality Improve landing page quality with relevant content Impact A significant 45% increase in leads was generated compared to the previous quarter, a 28% decrease in cost per lead, and a 723% increase in overall ROI on As Spend.Client
Healthcare Compliance & Management ProviderTags
sem
search engine marketing
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