Project Overview
Hood wanted to remind the people of New England that they have been their local dairy for more than 150 years. The Hood Heart of it All program was based on the insight that New England had stopped placing any emotional relevance on its milk purchase. We saw that as an opportunity to remind everyone of the role milk plays in their day. Milk is more than just a wholesome drink, it is at the heart of the refrigerator, which is at the heart of the kitchen, which is at the heart of a home, a pretty special place.Client
Hood MilkTags
experiential
social media
digital
in-store
website