Heat Drop Weekend
Marketing Strategy
Multicultural Marketing
Customer Experience
Project Overview
Tiny Beast launched a three-day grand opening campaign for Foot Locker’s newest and most ambitious store location on the West Coast—Melrose Avenue. As a way to engage with young multicultural consumers in LA, invitees on the first day consisted of local students from neighboring Fairfax High School. The event featured limited edition re-releases at retail price, live music, drinks, gear, and more. We deployed a variety of tactics to reach multicultural audiences, including influencer partnerships, brand partnerships (Recess, Banned LA, Coolhaus, Soulection), social media, content, digital advertising, merchandise, experiential, campaign creative, staffing, and retail marketingClient
Foot LockerTags
Foot Locker
Los Angeles
LGBT Owned
Multicultural Marketing
Marketing
Strategy
Sneakers
Nike
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