Heineken - Go Places
Paid Search & Paid Social Advertising
Branding
Marketing Strategy
Project Overview
Usually, corporate recruitment films succeed at one thing: they make you cringe. “Go Places” is a bit different – it makes you drool. At all the possibilities that await you at HEINEKEN. Yep, when they say they’ll stretch you, they mean it. Our film-slash-interactive interview, co-created with Lennart Verstegen of Wefilm, takes you from Heineken’s HQ to Johannesburg’s film shoot, to a hidden party (inside a desk), then briefly to beer heaven, before a meet and greet with HEINEKEN employees in the hall of fame. It’s one hell of a ride aimed to match the company’s unique work culture with the finest talent out there. And it works – we’ve lost our CD Steve to Heineken… Miss you Steve!Client
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