Project Overview
THE CHALLENGE
A leader in the digital transformation space needed to retool its brand values and messaging to be more inclusive. Not just in terms of language, but also within implied context—the company needed to broaden perspectives, speak to more people and amplify voices that don’t necessarily fit mainstream business norms.
THE OUTCOME
Thoughtful and mindful language was incorporated and infused within both internal and public-facing assets. From style guides to video and from strategy to brand publishing, equity was put top of mind in the marketing department. The branding work done and materials produced steered the company into a more equitable direction, where more voices could potentially be heard.Client
Digital.ai
