Project Overview
THE CHALLENGE
Define the brand for an exciting talent connection and mentorship network focused on providing opportunities to BIPOCs. Many organizations can offer opportunities, but they are often separated into job-finding brands and small community outreach projects. Locomotus was meant to be different than both; something attractive enough to gain attention, yet focused enough to provide the meaningful connections it promised. The brand sees talent as a two-way street, where both the employer and the new job-holder benefit from the connection.
THE OUTCOME
By collaborating with Locomotus leaders, Consciously was able to help the unique project hone its brand voice and determine how to best communicate the values it wanted to embody. A stylish website was produced, which continues to be iterated upon as the look and feel of the project’s brand is developed. Post-launch, Locomotus is still growing and evolving. With the conversations and documented foundation Consciously provided, it has a solid platform for achieving its goals.Client
Marcus Graham Project’s Locomotus
