HEOS by Denon Brand Launch
Branding
Packaging Design
Marketing Strategy
Project Overview
Red Door worked with Denon, a global electronics brand, to launch a new wireless speaker system both here and abroad. We were tasked with naming and creating a brand identity for the product line. The HEOS wireless platform is a series of three acoustically-sculpted speakers that work in conjunction with your existing wifi network and a free downloadable app. Together, the speakers and the app allow the user to place speakers wherever they choose, select music from cloud, online, streaming and saved sources, create almost endless playlists, and listen to clean, pristine digital sound. Our job was to make sure this dynamic product launched with an engaging brand presence and opportunities for effective consumer engagement.Client
DenonTags
Branding
Packaging
