High-Performance Marketing Results
Marketing Strategy
Digital Marketing
User Experience
Project Overview
Overview: After the release of their latest basketball shoe line, Anatomix Spawn, Under Armour needed an engaging campaign that would highlight the shoe’s technology materials while compelling consumers to identify with the shoe, convert to buyers and share their experience socially. Solution: Through our expertise in UX strategy and social marketing, we helped Under Armour develop a multi-channel campaign founded in an immersive Facebook microsite, including an interactive design interface, 360° product views and eCommerce capabilities. Results from a three month campaign timeframe: • Total Impressions: 2,048,136 • Click Through Rate: 2.897% • Total Actions: 58,732 (within 24 hours of ad being viewed • Total Clicks: 59,338 • Cost per Click: $0.08 • Total Page Likes: 1,545 (within 24 hours of ad being viewed)Client
Under ArmourTags
Under Armour
R2i
R2integrated
Social Marketing Strategy
User Experience
Parallax Design
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