Hiland Dairy - 12 Days of Cookies
Paid Search & Paid Social Advertising
Social Media
Shopper Marketing
Project Overview
There's nothing like the smell of baking cookies wafting through the house, especially during the holidays. And since many cookies require a variety of dairy ingredients, it seemed the perfect promotion opportunity for Hiland Dairy. The company’s goals for the promotion included increasing its website traffic by 10 percent, increasing eNewsletter signups, increasing social media interaction – especially using ‘mommy bloggers’ – and increasing overall brand awareness. To engage with this audience, Envoy crafted a unique experience linking the Hiland website and social media to consumers' favorite holiday recipes, creating a joyful holiday for all!Client
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